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Media Kit


Editorial Guidelines


Editorial Calendar
Reach Your Target Market!
When advertising with Natural Awakenings, you are sure to reach your target audience. Eighty percent or our readers purchase products or services because they see an ad in our magazine. If you're a green, healthy, sustainable, ethically conscious or socially responsible organization, we want to work with you - and for you! We have a wide variety of advertising options for every budget. Plus, display advertisers get up to five free placements in our monthly calendar.

Reach affluent, well-educated and health conscious readers eagerly seeking resources that will improve their health and well-being.


Where To Find Us
Natural Awakenings is widely distributed in over 560 locations throughout the greater Portland metropolitan area. You may find us at many places where you normally find free publications such as:

  • health food stores and markets
  • food co-ops
  • holistic clinics
  • practitioner offices
  • schools and educational centers
  • public libraries
  • vitamin and herb shops
  • fitness centers
  • book stores
  • gift shops
  • wellness centers
  • metaphysical stores
  • spas and retreat centers
  • retail stores
  • restaurants, cafes and coffee shops
  • community centers
  • non-profit organizations
  • local and regional expos and conferences
  • news stands
  • and many others
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    Please contact us if you need more information on specific locations near you. If you know of a place you would like to find Natural Awakenings, let us know!


    Tips for Effective Marketing

    • Define Your Business. What do you have to offer? Clearly list all the benefits of your product or service. Then create a marketing campaign that visibly reflects your business.
    • Define Your Target Audience. Research your potential customers. If you know your customers, you'll know how to choose the right advertising media. Where do they shop? What kinds of publications do they read? Where would they look to find the kind of product or service you are offering? Television? Phone book? Newspaper? Magazine?
    • Get Noticed! Keep your name and service in front of your potential clients by advertising, designing flyers, giving lectures, creating a website, hosting a special event, having a booth at trade shows and expos. Keep generating awareness of your business by creatively letting the community know you are there. Get out there and network in the community and make those connections.
    • Diversify Your Marketing Techniques. This includes creating brochures, sending out press releases, scheduling radio interviews, having a website, and sending out regular newsletters. Be creative! You can even use your voicemail to help promote your business. It can provide potential customers with additional information about your services, even when you are unavailable.
    • Special Offers. Offer something of special interest to potential clients. This could be a discount coupon, a free visit or samples of your new product.
    • Commit to a Marketing Plan. Consider your advertising commitment as seeding your business with new clients. In order to secure the response you desire, a marketing commitment on your part is needed.
    • Be Patient. Effective marketing takes time. You need to continually put your message in front of your target market. Studies show that it takes a reader an average of 3-6 times of seeing a new advertisement before the advertisement is noticed and acted on. There are often seasonal fluctuations to consider as well.
    • Offer Incredible Customer Service. Giving great customer service is key. Make a great first impression by giving prompt service. Building a business is about building relationships. If you treat customers well and they like the service or product you offer, they will be repeat customers.
    • Keep a Positive Attitude. Remember, "You will receive as you believe."




    awakening one community at a time...naturally